I’M
Dayana
CREATIVE COMMUNICATOR
A creative communicator focused on shaping clear, meaningful stories that connect people, ideas, and brands. My work blends visual thinking with strategic communication to translate complex concepts into messages that are human, accessible, and purposeful.
Working across art direction, messaging, and collaboration to build cohesive communication systems and integrated campaigns across digital, print, and experiential channels. Whether aligning cross-functional teams or shaping narratives that resonate with diverse audiences, the focus is on communication that is intentional, inclusive, and built to last.
EXPERIENCE
AWARDS
Gold Hermes Creative Awards
Gold MarCom Awards
MarCom Award and Honorable Mention
Spotlight of Excellence Award
MY KNOWLEDGE
Versatile creative leader with deep expertise in branding, design strategy, and visual storytelling. Transforming complex ideas into cohesive visual and conceptual frameworks that strengthen brand identity and connect with people. Experienced in leading teams through concept development, design, and execution across digital, print, and experiential brand campaigns.
Areas of Expertise:
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Creative direction and art leadership
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Branding and campaign development
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UX/UI and digital experience design
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Visual storytelling and content strategy
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Collaboration and team mentorship
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Cross-cultural communication and adaptability
Languages:
Fluent in English, Spanish, and German; conversational in French
PORTFOLIO
DESIGNING & WRITING
DESIGN
Design samples encompass a range of platforms, including social media, magazines, websites, apps, and more.
WRITING
Leadership promotion, newsletters, press releases, and more.
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